What We Do
As in mosaic art, we evaluate and combine many elements—-including advertising strategies, creative resources, technical applications, market research and media comparison techniques-—to create a more complete marketing picture.
Whether it’s integrating a single project into current marketing efforts or working to develop a Comprehensive Marketing Plan, we begin by working alongside clients to help identify and articulate the intrinsic nature of their business. All communication—internal and external—can then spring from the company’s core beliefs.
“The beginning is the most important part of the work”
–Plato
An initial discovery meeting provides the opportunity to discuss your immediate needs and your long-range vision. We outline our approach and resources to see if we are fit with what you are looking to accomplish.
We believe in establishing methods of communications that are focused on the efficient use of everyone’s time. Our systems are designed to do just that. We want to make it easy for you to do business.
“The more elaborate our means of communication, the less we communicate.” -Joseph Priestley
Marketing is one of the three pillars of any Business Plan—alongside Financial and Operational—and is often ranked a distance 3rd in importance. We view our partnership with clients as one that helps balance marketing within their company. Always mindful of time and dollar efficiencies, we equip companies with results-driven techniques and processes.
“If you can’t describe what you’re doing as a process, you don’t know what you’re doing.”
–W. Edwards Demming
What we offer
Most companies share the common goal of Managing and Sustaining Growth. It doesn’t sound glamorous at first, but then think about it- it’s crucial to the health of a company. As a hybrid advertising and marketing company, Mosaic Marketing believes in that mutual goal and we work steadily with our clients to achieve it. One of the key ingredients; maximize marketing budgets while remaining within their constraints.
Content Creation & Copywriting
It’s that beautiful combination of art and science in most things that pulls us in. Form follows function and all that. One of my favorite quotes is Mark Twain’s “if I’d had more time I would have written a shorter book”.
Web Design and Development
The web has changed the way companies engage with their clients and customers forever. Your website speaks volumes about you and your company. It must be reflective of the quality of your business and looked at closely as a significant element in your overall marketing mix.
We all want to simplify things and make them easy. The fact is; life is complicated. Experts are sometimes needed. When it comes to web design and development there are several disciplines involved and they must be integrated seamlessly.
Like all components within marketing plans, websites should have specific goals and reasons for being. They should be thought of as organic and ever-changing. You can’t set it and forget it.
Developing a strategy and vision that supports the goals of your website comes first. Graphic Design, Content and Functionality must all come together to create flow and communicate in a way that pulls visitors through the site quickly to take an action.
Mosaic Marketing works directly with a team of experts in each of these web disciplines to create leading-edge websites that perform. See our portfolio for illustrations of all of these skills at work.
Through websites, emails, online advertising and social media programs, we can help you engage in a dialogue with your audience before they ever pick up the phone or walk in your door. In addition to all the design, development and media services you'd expect, we can also help you with back–end issues as well—from database management to e–commerce to hosting.
Media Planning – Negotiation, Execution and Post Analysis
By focusing your marketing efforts on the most effective delivery vehicles we provide just the marketing services you need and eliminate those you don’t. Add another key ingredient--our buying power, expertise and relationships-- and you’ll begin to see how we deliver more for every advertising dollar invested.
Areas of Expertise
Integrating Corporate Visions with Marketing Strategies
- Strategic Thinking – Project Coordination
- Website Development
- Complete Marketing Plans - Research, Analysis, and Strategy
- Production – Oversee all facets of video, print and web production
- Media Planning – Negotiation, Execution and Post Analysis
- Concept and Write – Sales Letters, Print Ads, Websites, Broadcast Commercials
- Market Research – Simple Customer Feedback to Outside Focus Groups
